Privacy Policy

At Ferm Living ApS (hereafter “Ferm Living” or ”we”) prioritize data privacy and confidence. At the same time, we want to give you the best possible experience when you visit our website.

This Privacy Policy explains how Ferm Living processes personal data about individuals who interact with us in various ways. This includes:

• Customers (both private consumers and business customers)
• Visitors to our website and webshop
• Subscribers to our newsletters and marketing communications
• Users of our digital services, including our chatbot
• Individuals interacting with us on social media
• Suppliers, manufacturers, agents, and other external partners
• Contact persons at resellers and other B2B partners

This Policy applies to all situations in which we collect and process personal data whether you interact with us online or offline. Our goal is to be transparent about which personal data we collect, why we collect it, and what rights you have under applicable data protection laws, including the GDPR.

Data controller and contact information

This website is owned and managed by:

Ferm Living US INC.
9 E. Loockerman Street, Suite 311,
Dover (County of Kent), DE 19901
USA
info@fermliving.com
Telephone: +45 70227523

CVR: 30070186

Collecting personal data

We collect only the personal data that is necessary for the purposes described in this Policy. Collection of personal data happens in one or more of the following cases:

• When you shop in our webshop
• When you subscribe to our newsletter
• When you browse on our site – cookies (view our cookie policy)
• When you use our Chatbot
• When you engage with our social media
• When you contact our customer support team and communicate with us
• When you participate in activities on our website including competitions
• When you sign up for “Save this information for next time” at check out
• When you visit our stores

What is purpose with the data?

Operation of Our Webshop and Fulfilment of Orders

• Processing orders
• Delivery and returns
• Customer support

Legal basis: Contract performance (GDPR Art. 6(1)(b)).

Customer Service and General Communication

• Responding to inquiries
• Managing your account or customer profile

Legal basis: Legitimate interests in providing customer service (Art. 6(1)(f)).

Marketing

• Sending newsletters
• Personalised advertising (e.g., via Facebook Pixel and marketing cookies)
• Audience creation and targeted ads

Legal basis: Your consent (Art. 6(1)(a)).

Statistics and Website Optimisation

We analyse aggregated data to improve our website and services.

Legal basis: Legitimate interests (Art. 6(1)(f)), provided the data is non-identifiable.

Supplier and Partner Management

• Entering contracts
• Managing ongoing collaboration

Legal basis: Contract (Art. 6(1)(b)) and legitimate interests (Art. 6(1)(f)).

Disclosure to other data controllers

We disclose your personal data to third parties only when necessary and only where these parties act as independent data controllers, meaning they determine their own purposes and means of processing your data., such as:

• Shipping and logistics companies
• Payment service providers
• Social media platforms (Facebook/Instagram/Meta, etc.)

Before sharing personal data with any independent data controller, we ensure that there is a legal basis for the disclosure. Each party is responsible for its own compliance with the GDPR and for providing you with information about how your data is processed.

Transfer to data processors

We use trusted service providers (“data processors”) who process personal data solely on our behalf, in accordance with our instructions, and always under a written data processing agreement that meets the requirements of Article 28 of the GDPR.

We share personal data with trusted service providers, such as:

• E-commerce platform providers (e.g., Shopify)
• Newsletter and marketing service providers
• IT hosting and system support
• Chatbot providers
• Analytics and advertising partners

All data processors act only under our instructions and under data processing agreements.

Transfer to third countries

Ferm Living use uses data processors outside the EU, and your personal information may therefore be transferred to third countries. In this connection, Ferm Living ensures that there is a legal basis for transfer.

Deleting your personal data

We retain your personal data only for as long as it is necessary to fulfill the purposes for which it was collected, as described in this Privacy Policy.

Personal data related to your customer relationship is stored for the duration of the relationship and for the period thereafter in which the information is required to document Ferm Living’s legal position. This may include situations such as handling disputes, warranty claims or recovering outstanding payments.

We also retain personal data contained in accounting records in accordance with the Danish Bookkeeping Act. Such information will be kept for a minimum of 5 years after the end of the financial year to which the data relates.

When the applicable retention period expires, or when the data is no longer required for the purposes for which it was collected, we ensure that it is securely deleted or anonymised.

Cookies

We use cookies on our website. You can manage your preferences at any time via our Cookie Policy. For more information – please go to our Cookie Policy here.

Security

We have implemented safeguards to ensure that our internal procedures meet our high security standards. In this way we strive to protect the quality and integrity of your personal information to the best of our ability.

Facebook Pixel, Custom Audiences and Facebook Conversion 

In our online offerings, we use the so-called “Facebook Pixel” due to our legitimate interests in the analysis, optimization and financial operation of our online offerings. “Facebook Pixel” is made by the social network Facebook, Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA or, if you are in the EU, Facebook Ireland Ltd., 4 Canal Grande, Canal Grande, Dublin 2, Ireland ("Facebook"). To the extent that personal data may be transferred to third countries, Ferm Living shall ensure that there is a legal basis for the transfer.

Social media 

We use social media platforms to communicate with customers and others interested in our products. When you visit or engage with our profiles, both Ferm Living and the platform provider may process information such as your profile details, comments, reactions, and the fact that you visited our page.

We use this information to improve our services, manage our social media presence, communicate with users, and carry out general marketing activities.

Social media providers use your data for their own purposes, including advertising, analytics, and improving their services.

Ferm Living and the platform provider act as joint controllers for data collected when you visit our profiles.

Physical premises

For your safety and the protection of our products, the store at Kuglegårdsvej 1, 1434 Copenhagen K is monitored by video surveillance. Recordings are stored for a maximum period of 30 days, unless further retention is required in connection with a specific incident.

Your rights 

You can always get information about your personal data in accordance to “The Right of Access by the Data Subject” (GDPR). If you wish to exercise your right, you need to contact us by sending an email to info@fermliving.com We will strive to answer you request within 4 weeks maximum.

Please note: The right to access by the data subject is applicable in most cases, but there exist exceptions in special cases. If you believe you do not receive the information you are entitled to, you can exercise your right of access by making a complaint to the Danish Data Protection Agency. If you have further questions, please do not hesitate to contact our customer service.

Withdrawal of consent 

You can always withdraw any consent you may have given. We will afterwards delete your information unless you continue processing by any given reason. If you wish to withdraw you consent, please contact us on info@fermliving.com or by phone +45 70227523. You can always unsubscribe newsletters by clicking” unsubscribe” in the received e-mail.

If you choose to revoke your consent, it does not affect the legality of our processing of your personal data based on your previous consent up to the date of withdrawal. If you revoke your consent, the revocation will be effective from the time it is made.

Links to other websites etc.

Our website may contain links to other websites or to embedded websites. We are not responsible for the content of other companies’ websites or their practices relating to the collection of personal data. When you visit other sites, you are encouraged to read the site owner's policy regarding privacy and other relevant policies.

Changes to information etc.

If you want to update, change or delete your personal information, or you wish to access the personal data processed about you, or if you have questions about the above guidelines, please contact us here. If you want to update, change or delete your personal information, or you wish to access the personal data processed about you, or if you have questions about the above guidelines, please contact us at:

Ferm Living ApS
Kuglegårdsvej 1
1434 Copenhagen K
Denmark
telephone: +45 70227523
Contact form

Right of complaint 

If you wish to complain about the processing of your personal data, you can contact us via email, telephone or letter as stated in section 13 above. You can also contact the Data Protection Agency, Carl Jacobsens Vej 35, 2500 Valby, Denmark.

The company is not required to appoint a Data Protection Officer under Article 37 of the GDPR, as our core activities do not involve regular and systematic monitoring of individuals on a large scale, nor do we process sensitive personal data on a large scale.

Responsibility for data protection is assigned to Legal Department, who ensures compliance with applicable data protection laws. Any questions regarding data protection can be directed to: legal@fermliving.com

 

Last Modified: 30-04-2026