New Traditions

ferm LIVING presents New Traditions, the 2024 Holiday Collection. Calling upon holiday traditions both old and new, the collection intertwines timeless simplicity with a signature warm ambience.

Anchored in traditions of togetherness, the holiday season beckons with time-honoured rituals of fellowship, comfort and respite. Within lives an invitation to depart from the exuberance and excess of the season and instead, rediscover a timeless sense of simplicity.

Drawing upon familiar silhouettes and beloved forms, New Traditions presents reinterpretations of classic holiday symbols. Crafted with an earnest touch, the collection is rooted in an honest, enduring approach to materiality. Natural materials such as jute and rattan assume novel, often unexpected forms, hinting at festive traditions that are yet to be written. Here, amidst a rich tapestry of textures and tones, a new vision for the holiday season emerges — one woven with moments of ease and connection.

New Traditions reveals a curatorial sense of restraint, converging in a series of carefully considered designs. Defined by a characteristic warmth, these elements come together to create an intimate holiday collection, designed to withstand the testament of time — year upon year, and season after season.