A New Chapter

Ferm Living introduces a refined visual identity that reflects our continuous evolution while remaining rooted in our design philosophy. As we grow and develop, this transformation marks a natural progression, honoring a commitment to timeless design and craftsmanship.

At the core of this evolution is the redesigned logo, a refined interpretation of Ferm Living’s iconic bird motif. Stripped to its purest form, the new design preserves its original essence while achieving a more modern and understated presence.

Our packaging and hangtags have also undergone a significant transformation, reflecting a considered approach to materiality and presentation.

Three distinct packaging solutions—each designed with a focus on responsibility and aesthetics—enhance the tactile experience of our products.

Meanwhile, our Headquarters and Showroom in Copenhagen will undergo a similar change, with new signage, packaging, and in-store displays.

Each detail of the new visual identity has been carefully considered, from the choice of materials and typography to the finishing touches.

With its balance of soft curves and sharp details, the updated typography closely aligns with our aesthetic philosophy — delicate yet assured, timeless yet forward-looking.

This new identity reflects an ongoing evolution that honors our design heritage while embracing the future. By refining key elements and reinforcing a distinct visual presence, we continue to create spaces that inspire users to balance the contrasts in life.

Discover our Core Story.