A New Chapter

Introducing our new visual identity.

Ferm Living introduces a refined visual identity that reflects our continuous evolution while remaining rooted in our design philosophy. As we grow and develop, this transformation marks a natural progression, honoring a commitment to timeless design and craftsmanship.

 

 

At the core of this evolution is the redesigned logo, a refined interpretation of Ferm Living’s iconic bird motif. Stripped to its purest form, the new design preserves its original essence while achieving a more modern and understated presence.

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Our packaging and hangtags have also undergone a significant transformation, reflecting a considered approach to materiality and presentation.

 

 

Three distinct packaging solutions—each designed with a focus on responsibility and aesthetics—enhance the tactile experience of our products.

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Meanwhile, our Headquarters and Showroom in Copenhagen will undergo a similar change, with new signage, packaging, and in-store displays.

 

 

Each detail of the new visual identity has been carefully considered, from the choice of materials and typography to the finishing touches.

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With its balance of soft curves and sharp details, the updated typography closely aligns with our aesthetic philosophy — delicate yet assured, timeless yet forward-looking.

 

 

This new identity reflects an ongoing evolution that honors our design heritage while embracing the future. By refining key elements and reinforcing a distinct visual presence, we continue to create spaces that inspire users to balance the contrasts in life.

Discover our Core Story.