CONSCIOUS CONSUMPTION & MATERIALS
We are conscientious about the impact of our business and actively measure the CO2e footprint of our products and materials.
Devoted to responsibly sourcing materials, we strive to incorporate responsible materials throughout our product range. In our commitment to sustainability, we have initiated the use of a Climate Screening Tool to assess the CO₂e footprint of both our products and raw materials. This effort aims to build a comprehensive library encompassing existing and innovative materials and will yield valuable data and insights, empowering us to make informed decisions in the early stages of a product’s life.
These initial decisions significantly shape our choices related to materials and production. Our dedication extends to an ongoing effort to implement even more responsible materials and practices in our future designs, being mindful of the Earth’s resources.
THE RESPONSIBLE TAG
Approximately one-third of our products currently carry the RESPONSIBLE tag. The tag denotes products that are FSC™-, GOTS- or OSC 100/Organic blended-certified or made from recycled materials, such as glass, ceramics, paper pulp or PET yarn from post-consumer plastic. Materials such as brown cotton, nettle and cotton mâché are included due to their lower environmental footprint compared to more conventional counterparts.
Our commitment to ’Responsible Criteria’ in the design phase aims to expand this definition in the future with earlier implementation. We strive to make sustainable choices from the initial design phase, ensuring many products use responsible materials and as many as possible are single-material designs for easier recycling. Despite challenges, the percentage of RESPONSIBLE products in our collection increased from 21% in 2020 to 33% in 2023. Dedicated to implementing new materials and practices, our commitment remains to increase RESPONSIBLE products to 36% in 2024. While we aim for growth, we acknowledge the percentage may vary each year due to design collection factors, resulting in the removal of some RESPONSIBLE products should demand diminish.
Progress on Responsible Products
2019: 20%
2020: 21%
2021: 28%
2022: 29%
2023: 33%
2024 goal: 36%