DESIGN PHILOSOPHY

We want to inspire people to live a more mindful and sustainable lifestyle. To us, this means buying less, buying better and keeping things in use for longer. Therefore, we design to create products that last both in terms of function and aesthetics. With a passion for authentic design and clear functionality, we create high-quality products, made from responsible materials and with a lasting aesthetic appeal.

We take a holistic approach to sustainability and weave responsible thinking into all corners of our business. In the design phase, where the first important choices for a product are made, we employ strict sustainability criteria for new products, and take a 'cradle-to-grave' approach to consider the entire lifecycle of our products. To keep us going in the right direction, our Sustainability Manager works within the design team, closely tracking our progress and helping us identify opportunities for more sustainable solutions.

We know that we are not perfect, and so it's with both determination and humbleness, that we pursue better ways to make it easier for our customers to make responsible choices.